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Surefire way to Spread the Word
We have always had a problem getting the word out when
we have something exciting happening at our church.
Everyone who thinks to will ask a friend or two, but for
the most part we are very poor at letting our community
know what’s going on.
I think this is the most far ranging and cost effective
way that there is to spread the word.
YARD SIGNS!
You have members that live all over the area. Let us
print you yard signs with your event information on
them. Then, you have your members distribute them in
their own neighborhoods.
There are a few things to consider.
Put them up where there is traffic! It doesn’t do any
good to have them at the end of a cul-de-sac.
Put them up where people are driving by slowly. It takes
time to register and then read a sign.
Having them on a major thoroughfare where people are
driving fast or fending for their lives won’t work.
The best places are at intersections. People are
stopped, they are bored, they will read a sign! (Think
about where all the signs are during an election.) Put
them at all the corners, and spread them out a little.
For example, if several cars are usually stopped at an
intersection, you should put two, three or even four
signs up several yards apart so that all the cars at
different distances can see them.
Bigger is better – up to a point. Bigger is easier to
see, you can use bigger type, and put a little more
information. Too big will blow over. Around 2 – 3 feet
is usually the best.
And about the content - keep it simple! There isn’t time
to read a lot. Let them know what, when and where, maybe
a phone number, and they’ll find out the rest if they’re
interested.
One last thing - keep them bright. Black and white isn’t
nearly as noticeable as black and red. Yellow draws
attention faster than anything. A color background with
white type is easier to spot.
We can help you design a sign to get your message
across. Just give us a call!
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